Strategic Media Alignment is a marketing/media company offering strategic counsel and media placement for Northwest clients and agencies of various sizes. In 2010, media placements in all media approximated $7 million.
SMA will deliver below market rates, pinpoint desired targets and their media consumption behavior and reach those targets with the least amount of waste and the maximum amount of message frequency. There is simply no more effective way to invest media dollars.
The company was founded in 2000, in the depths of the media recession following the dot com bust. In the first 12 months of operations, the firm generated $500,000 in media placements. Since that time billings have been in the $5 million - $7 million range every year.
The President of SMA is Dan Japhet, a 40 year industry veteran who has worked with major corporations and agencies throughout the U. S. Dan's background includes senior level positions with Ogilvy & Mather, McCann-Erickson, Marschalk and Bloom Publicis. On the client side he has worked for Bristol-Meyers and Universal Studios.
Major agencies reporting to Mr. Japhet over the years include Chiat-Day, Y&R, Gray and Crispen Porter & Bogusky.
Mr. Japhet's core skill set include marketing, marketing research, account planning, media planning, media buying and account management. He has an MBA from Pepperdine.